iceBike SOUTH 2023 gallery

iceBike South is one of two trade shows run by Madison and Sportline, the other is iceBike NORTH. This is the first time back for iceBike since 2020 and the split venue is a new idea. Previously iceBike was held in Milton Keynes but this year it was split between two venues to make it easier for visitors to attend.

iceBike is one of the biggest trade shows for the UK cycling industry with brands such as Shimano, Park Tool, Kryptonite, Genesis, Elite, PRO, 100%, Garmin, Ridgeback, Vittoria, Maxxis amongst others. We stopped by to have a peek at what was there. Below are just some of the items that caught my eye.

Park Tool are among every mechanic’s favourite brand. A nice item, but outside most home spanneristas budgets was the electric bike lift!

Madison had some good looking glasses at a wide range of prices. And if its socks you’re after, well they’ve got that covered. Shimano had their crazy light Sphyre road shoes to drool over and some funky RX8 gravel shoes.

Elite had their top level Justo interactive trainer and the Rizer, which simulates gradients and steering, taking your on-line training to a whole new level. And to keep you cool you could invest in the Aria training fan. Their Jet Green bottles now come in new colours and when you’ve finished your ride you can use the Neto steam steriliser to clean your bottles. Jet Green bottles are made from plant-based plastics.

Truflo had their pumps on display, the Airstore and Classictrax in particular caught my eye, with some very nice aluminium details. And the Dynaplug box of rainbow parts had a lot of people stopping to view. There was plenty of rubber action on the Vittoria stand, with road, gravel and Mtb tyres.

Also on the Vittoria stand was this Genesis bike. Rumour had it that it belongs to a flamboyant British ex-pro, can you guess who? And while your guessing, look at that stem!

The Tooocycling rear camera/light had some impressive videos showing just how good their images are. K-Edge had just some of their lovely aluminium accessories for keeping your computers and chains just where you want them. The new KinetiCore helmets from Lazer offer increased protection through clever reduction of the helmet’s structure.

There was plenty of product from Shimano, including the new Cues drive-train, which will be appearing on new bikes soon. And some beautiful Dura-Ace, kept in a display case to keep those sticky finger marks off!

Also on site were Genesis bikes with a selection of their steel lovelies. But it wasn’t all about the new, dotted around the show were some of Genesis’ older models, with some interesting oddities.

If you want to see more of what Madison and Genesis have to offer head over to Freewheel and have a browse.

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