ASSOS Becomes Official Technical Apparel Partner of EF Pro Cycling

ASSOS of Switzerland and EF Pro Cycling are joining forces for the 2026 season; a move few would have predicted. On the surface, they’ve always seemed like polar opposites. EF Pro Cycling with their irreverent style, bold pink kits, and unforgettable Tour de France collaborations (yes, including those ducks). Then there’s ASSOS, the epitome of Swiss precision, engineering rigour, and half a century of pro‑peloton heritage.

Yet this new multi‑year partnership – spanning the men’s, women’s, and development squads – suggests the two brands share more DNA than expected.

Challenging Convention

According to the announcement, the collaboration is rooted in a shared belief that the future of cycling belongs to those willing to push boundaries. ASSOS has already been working closely with EF Pro Cycling’s riders, coaches, and performance staff to develop next‑generation apparel systems designed not just to meet WorldTour demands, but to redefine them.

ASSOS CEO Edwin Navez emphasised this alignment of philosophy, noting that EF Pro Cycling’s culture of experimentation mirrors ASSOS’ own obsession with innovation and performance.

EF Pro Cycling’s Identity Remains Intact

EF Pro Cycling has carved out a unique place in the peloton; progressive, expressive and unafraid to stand apart. Their Alternative Racing programme, their visual identity, and their commitment to inclusivity have made them one of the most recognisable teams in the sport.

Jonathan Vaughters highlighted ASSOS’ long‑standing influence on performance apparel, recalling his own early experiences with the brand’s bib shorts. For him, the partnership is about creating the fastest and best‑looking kit in the peloton. All without losing the team’s trademark personality.

What to Expect from the 2026 ASSOS EF Pro Cycling Kit

If you’re worried EF’s kit is about to turn corporate grey, relax. ASSOS says the 2026 design draws on themes of exploration and discovery while preserving EF Pro Cycling’s unmistakable aesthetic. The kit has been engineered as a complete performance system; every material and construction choice serving a singular purpose: speed.

And yes, fans will be able to buy the replica kit, bringing ASSOS’ technical expertise and EF’s distinctive style to everyday riders.